• Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business.
  • When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day.
  • However, during a crowd of 30 million company pages, to face out and grow your brand is undoubtedly a tedious task. So how does one stand out?
  • Co-founder and Director of eSparkBiz Technologies, Harikrishna Kundariya shares the super six of LinkedIn strategies to assist you unlock your brands’ true potential.

Brands and marketers keep searching for platforms which will help their business grow. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day.

With over 310 million monthly active users, LinkedIn is everything that somebody would wish to grow professionally. it's become what Facebook was a couple of years back in terms of providing opportunities to brands and connecting them to their potential customers.

However, during a crowd of 30 million company pages, to face out and grow your brand is undoubtedly a tedious task. And so as to unlock truth potential of LinkedIn, you would like to face out. So the way to do that?

We’ve listed the simplest strategies which will make your brand stand out on LinkedIn in 2020.

The top three prerequisites of an excellent LinkedIn profile

But before proceeding, there are a couple of prerequisites.

Have an optimized company profile

Before starting with anything, you would like a couple of gears with you and an optimized company page is that gear here. Your page is that the very first thing that anyone would check before interacting together with your brand. confirm that when someone opens your page, you've got sufficient information thereon.

Source: M.O.M. LinkedIn Company Page

Here are a couple of things to think about

  • Make sure your company page features a profile picture.
  • Add a background picture.
  • Fill out all the shape fields: Name, LinkedIn Public URL, Website, Company Size, Company Type, Logo, and Tagline.
  • Add an in depth description of what your company does.
  • Add up to 3 hashtags for connecting together with your audience.

Define your goals

Just like the other platform, LinkedIn too needs a strategic approach. and therefore the initiative to developing any strategy is by defining a goal or goals. Your goals are often anything just like the ones shared below:

  • Creating awareness regarding your brand.
  • Generating website traffic.
  • Boosting your personal brand.
  • Getting leads.
  • Making sales.

Define your audience

Based on your goal, define your audience . The people that you would like to draw in and connect with for achieving your goals. this may assist you to make content which will assist you execute your marketing strategies and achieve your goals.

Now that you’re through with the prerequisites, it’s time to dive into the strategies.

Six strategies to assist you stand out on LinkedIn in 2020

Congratulations, you’re now up to hurry with the prerequisites! You’re just six strategies faraway from having a successful LinkedIn presence.

1. Create posts that are associated with your niche

How does one think influencers become influencers? Because they create and share content regularly. And LinkedIn’s algorithm also promotes text-based content quite the other sort of content.

So the best thanks to stand out from the gang is by sharing text posts the maximum amount as you'll . However, remember it’s always quality over quantity. Start with three to four posts per week. you'll share your work experiences or struggle stories or basic tips and tricks associated with your profession.

LinkedIn, the employment-oriented online service that primarily is one among the world’s largest social media platforms for working professionals may be a great example. Their content strategy is variety-packed, but here’s a fast check out the content types they actively publish.

A simple two-liner post that's data-backed and relevant to their audience also because the current climate.

The post share below is purely an engagement based one but it successfully struck the chords with 5K+ professionals in just a week.


In addition to these, LinkedIn also shows its audience that it has strong values and has a voice by sharing valuable posts. However, how you choose to create content would solely depend on how your brand stands and how you’d want to connect with your audience.


Source: LinkedIn Company Page


2. Stay consistent

The biggest thing which will set you aside from your competitors is that the level of your consistency. Treat your LinkedIn company page as an extension to your website. Update it from time to time. Create and share insightful posts and confirm that you simply engage together with your audience the maximum amount as possible.

Set a posting schedule and strictly adhere thereto but remember it’s always quality over quantity. So create a schedule supported your availability of resources.

3. Create videos

Videos are the newest feature on LinkedIn then the scope of growing video content creators is more immediately .

Source: Microsoft LinkedIn Company Page

You can create videos on anything that's associated with your niche. People love videos because they don’t got to put any effort to observe a video and obtain the takeaways. There are several video creators on LinkedIn but the amount remains how lesser than text-based content creators.

Also, LinkedIn recently added a replacement feature of live streaming which remains available to only a couple of people. Now if you manage to urge this feature, it might really assist you to spice up your LinkedIn profile.

4. Get an honest hold of LinkedIn’s three engagement methods

Just like the other platform, even LinkedIn boosts the profiles and pages that have good engagement rates.

LinkedIn has basically three engagement methods that are: like, comment and share. However, there’s another thing that LinkedIn focuses on while promoting a post which is what percentage people clicked on “see more” during a post. The more people click on “see more” to read your entire post the more LinkedIn thinks of it as an honest post.

So if you would like to form people open the whole post, you would like to use the primary two lines to write down a captivating hook.

Also, to spice up the engagement rate of your post, confirm your reply to every and each comment. This doesn’t only make the post look good to the algorithm but also boosts your relationship together with your audience. you'll also tag a couple of relevant people in your post to hunt their opinion.

5. Let your employees be your biggest brand ambassadors

LinkedIn works as a digitized resume for people and thus provides them with the choice of mentioning the past and present employers. Ask all of your employees to obviously mention that they currently work for you. Getting mentioned on the profiles of your employees will assist you to determine your name as a trusted company.

Source: Microsoft LinkedIn Company Page


Also, you'll ask your employees to stay talking about their work experience in your company and supply testimonials that you simply can showcase on your company page. The more they mention your brand the more people come to understand about your offerings.

6. Use lead magnets

All the above-mentioned strategies are already getting used by the highest brains on LinkedIn but what's that secret sauce which will help get on the top?

That’s your skill!

Create an irresistible lead magnet for your audience . this will be anything like an eBook, access to a video series, or a personal group. This lead magnet will assist you grow your personal brand and make your audience reach bent you.

A single lead magnet can assist you grow your audience base exponentially and generate leads for you.

To wrap up

So these were the six strategies which will be wont to grow your brand on LinkedIn. However, regardless of what platform you select it’s necessary to know the importance of consistency. Now supported your goals and audience type, choose your strategies wisely and begin unlocking truth potential of LinkedIn for your business.

Harikrishna Kundariya Co-founder and Director of eSparkBiz Technologies, a mobile app development company. His 8+ experience enables him to supply digital solutions to new start-ups supported IoT and chatbot. you'll connect with him on LinkedIn.